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As Bridgeline Digital puts it: “E-Commerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that Web-based marketplace together. With global E-Commerce sales projected to reach nearly $1 trillion by 2013, those businesses that subscribe to the promise of E-Commerce will reap the rewards of its undeniable worldwide reach. With the embrace of the Web and its impact on commerce comes global penetration — from the moment a company launches an online store and begins to sell their wares, they’ve already become an international entity. That virtual storefront immediately faces multiple countries, continents and cultures, and all the potential customers therein — ready or not.

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