SXSW 2016: A Major Marketing Event

Some large festivals have turned into major marketing events. One very popular annual event is operated by SXSW, which describes itself as follows: “The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for […]

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Lessons from SXSW Interactive

As noted at its Web site: “The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.” At the recent SXSW Interactive event,  JWT Intelligence did some background research and came up with […]

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