SXSW 2016: A Major Marketing Event

Some large festivals have turned into major marketing events. One very popular annual event is operated by SXSW, which describes itself as follows:

“The South by Southwest® (SXSW®) Conferences

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Lessons from SXSW Interactive

As noted at its Web site: “The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and

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