Some large festivals have turned into major marketing events. One very popular annual event is operated by SXSW, which describes itself as follows:
“The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.”
“Year after year, the event is a launching pad for new creative content. New media presentations, music showcases, and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning; business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.”
Here are two video clips, the first by SXSW and the second by Engadget.