In 2018, we published Surviving Cancer and Embracing Life: My Personal Journey. Available for free by clicking here. New for 2021 – a FREE special book edition. The …
Read moreNot Shopping with Shoppable Ads
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing advertising, Advertising Age, business model, experiential marketing, Harris Poll, opportunity, planning, promotion, shoppable ad
Marketers will try almost anything to attract customers. While most many firms believe the ease of transactions and the customer experience are essential. With that in mind, we see …
A New Look at Key Marketing Metrics
As we noted several times before, firms must know what factors to assess. Thereby, becoming better able to review performance. Here, we take a new look at key marketing …
Would You Give Up a Raise to Work at Home?
Today, we consider this provocative question: Would you give up a raise to work at home? Would YOU?
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… Read moreCreating a Great Customer Experience
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, customer experience, experiential marketing, Iterable, opportunity, planning 1
Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.