Update on Business Social Responsibility and Ukraine

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Last Monday, we discussed corporate strategies regarding Ukraine and Russia. In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. For many latecomers, …

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Create Uniqueness Through Niche Marketing

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Niche marketing is a very specialized form of market segmentation. Therefore, let us consider how to create uniqueness through niche marketing.

To begin, look at these related articles:

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How to Handle Tough Interview Questions About Yourself

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Over the years, we have written on job interviews over 100 times. Nonetheless, there’s more advice to give. For example, how to handle tough interview questions about yourself. Many …

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The State of Marketing in 2022

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As we further embark on 2022, let’s look at the state of marketing in 2022. This is a good companion piece to our 2020 post on Projecting Scenarios in …

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