Evans on Marketing Hits 2500 Posts

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , ,

When we began this blog in May 2012, we had no idea where we would be in August 2021. Certainly, there was no expectation that this blog would reach its …

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Crafting an E-Commerce Customer Service Strategy

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , ,

Earlier this year, we highlighted Adverity’s E-Commerce Analytics Handbook. Throughout this handbook, online customer service is included. Therefore, we now look at crafting an E-commerce customer service strategy.

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The Importance of Reviews to Shoppers in 2021

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Online Marketing, Social and Digital Media, Trends , , , , ,

In May, we discussed the prevalence of fake reviews on Amazon. But despite this occurrence, many consumers still rely on online reviews. So, let’s look at the importance of …

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How and Why We Are Tracked Online

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing, Trends , , , , , , ,

 
Over the years, we have written about privacy issues roughly 400 times. As we continue noting, things keep getting worse. Not better. Thus, we look at how and why …

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2021 Status of Social Video

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , ,

 
Today, we look at the 2021 status of social video. This updates our post from four years ago on that topic. From the same source.

Before reading below, check …

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