Large online firms continue to face legal penalties over the way they treat peoples’ right to privacy. Today, Google agreed to a settlement with the FTC.
As reported by Claire …
Read moreBrand Boycotts
Evans on Marketing Social and Digital Media, Sports and Entertainment Marketing, Trends bad behavior, boycott, customer expectations, social media, trends, trust
Many consumer boycotts of brands have been attempted, some more successful than than others, over the years.
Businessweek has a nice slide show highlighting some of these boycotts over the …
Read moreThink Before Tweeting!
Evans on Marketing Social and Digital Media, Sports and Entertainment Marketing, Trends bad behavior, customer expectations, social media, trends, Twitter
Some people and companies never seem to get the message — THINK before pressing enter on social media messages.
Here’s another example of really ill-advised behavior. How can a company
… Read moreThe Olympics Are Coming, But Not for All
Two New York Times’ stories today address different aspects of the marketing of the 2012 Olympics and the negative actions of some.
One story deals with the tactic of ‘ambush …
Read moreHow Bad an Idea Is This: Tech Companies Leave Phone Calls Behind?
Evans on Marketing Social and Digital Media bad behavior, customer expectations, customer satisfaction, social media
Are we really satisfied that social media firms “communicate one thing loud and clear: phone calls are over”? As Amy O’Leary reports in the New York Times: “Quora is …
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