Halloween Spending Is Big Business

It may not seem like it to many of us. But we spend a lot on Halloween shopping. Hence the comment: Halloween spending is big business. Not everyone relies on homemade costumes. Annual Mother’s Day spending is much higher at about $24 billion. Yet, Halloween-related spending this year will exceed $9 billion.   Shopping Trends: […]

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2017 Most Attractive U.S. Employers

Yesterday’s post covered the 2017 most attractive global employers for business students. Today, we cover the 2017 most attractive U.S. employers. Click below to access information on the prior two surveys: 2016 most attractive U.S. employers. 2015 most attractive U.S. employers.   Background In sum, these are Universum’s survey goals: “Today’s businesses operate in a […]

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2017 Most Attractive Global Employers

Each year, Universum surveys students to learn which employers they like best. This post covers the 2017 most attractive global employers for business students. Tomorrow’s post focuses on the 2017 most attractive U.S. employers. Click below to access information on the prior two surveys: 2016 most attractive global employers. 2015 most attractive global employers.   […]

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Careers in Business 2017: Now on YouTube

Earlier this year, we published a PowerPoint slideshow “2017 Edition of Careers in Business.” Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. 🙂 PLEASE take a look at this video — in full-screen mode!      

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Reflecting on the 16th Anniversary of 9/11

It has now been 16 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, the 9/11 Memorial & Museum has a “Tribute in Light”. This is “a commemorative public […]

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Happy Labor Day

In the United States, Labor Day has been celebrated since 1882 — yes, for 135 years. In honor of Labor Day 2017, we offer this fun post with lots of interesting facts and trivia. 🙂   [Note: The source of each image is noted in the image; and clicking on the image shows a larger […]

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Customer Service — Or Lip Service?

Are companies doing a good job with customer service (the customer experience) — or is it just hype? Some companies are doing well, other not so much. Forrester recently released the results of its research involving its U.S. 2017 Customer Experience Index. Forrester at looks more than 300 brands in deciding its rankings. In a […]

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PowerPoint at 30

Microsoft’s PowerPoint is still the industry leader in presentation software after three decades. [Did you know that, in the 1980s, Apple actually invested in and helped to develop the software?] Microsoft acquired PowerPoint in 1987 and has steadily improved the product. Here is a time-line infographic from Glisser (an events management firm): “To celebrate PowerPoint […]

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2017 Status of Social Video

Recently, we posted about how to apply video content to the marketing funnel. Today’s post deals with the current state of social video.   As reported by Megan O’Neill for Animoto (a video production specialist): “We surveyed 1,000 consumers and 500 marketers to find out how video is making an impact in today’s golden age […]

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2017 Trends in the Way People Access News

We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, and accessed in 2017? Annually, Reuters Institute for the Study of Journalism (RISJ) reports on the changing landscape of how news is collected and accessed: […]

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