The Shifting Consumer Electronics Marketplace

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , ,

 
For technology-based products, the product life cycle — from birth to decline — tends to be finite. Indeed, industry trends often affect individual companies. For further insights, we examine …

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Designing and Pricing Luxury Watches

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Pricing, Product Management, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , ,

Despite the pandemic, some luxury items continue to do quite well. Which we illustrated in yesterday’s discussion of a $69 million crypto art sale. Now, we turn to the more …

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Cryptocurrency Meets Crypto Collectibles

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Over the years, we have written about consumers and their behavior more than 1,000 times. And our only use of “cyber” involved cyber security. So yes, for us, this …

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Celebrating Valentine’s Day During COVID-19

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , 1

As we noted last year, Valentine’s Day is both a romantic and economic occasion. So what should we expect for February 14, 2021? Let us look at celebrating Valentine’s …

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