Allow Consumers to Better Manage Their Privacy

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , 1

 
As we noted many times before, Internet security and privacy are still not getting better. Therefore, companies need to allow consumers to better manage their privacy. Although problems …

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Consumer Shopping Interest in Cryptocurrency

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Pricing, Social and Digital Media, Technology and Marketing , , , , , , , ,

Despite its volatile valuation from day to day, cryptocurrency is being accepted as currency by more third parties. As a result, let us look at consumer shopping interest in cryptocurrency.  …

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MIT Sloan Management Review on Sustainability

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends , , , , , , ,

Today , we look at the MIT Sloan Management Review on sustainability. It offers a series of articles on this very vital topic.

For a selection of our earlier posts …

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Electric Cars on Fire

Evans on Marketing Business Analytics and Marketing Information, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Technology and Marketing, Trends , , , , ,

The title “Electric Cars on Fire” has dual meanings. First, sales of electric cars continue to rise, as we noted earlier this year. But this title also refers to the …

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