What Happens When the Iconic Company Founder Departs?

Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders often become extremely popular brand personifications of their firms. So, it is with great trepidation that firms and their founders part. George Zimmer founded the […]

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New Subject Categories Added to Our Blog

Hello. New categories have been added for the blog posts to better encompass the field of marketing. These are the categories now found at the blog: Business-to-Business Careers Consumers and Their Behavior Distribution Global Marketing Good and Bad Examples of Marketing Learning How to Blog and Design Web Sites Marketing Communications Online Marketing Pricing Privacy, […]

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Enhancing Customer Lifetime Value

Good marketers understand the importance of customer loyalty and that there is a long-term value to repeat customers. As Cynthia Clark writes for 1to1 Magazine: “The most forward-looking organizations are making sure that their efforts to acquire new customers have long-term results. These companies are putting a lot of focus on creating the best experience […]

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Hershey Company Brings a New Brand to China

Hershey Co. is a leading brand of confectionery (candy) products. It is especially strong in the United States, but has not been among the leaders in China. To thrive in the future, that must change. So, with that in mind, Hershey is stepping up its efforts in China — where Mars is the dominant firm. […]

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What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel

In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an endorser. As a cancer survivor, Armstrong did a lot of good work through the Livestrong Foundation that he founded — and raised a lot of […]

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Facebook Versus Twitter: An Infographic

Take a look at this interesting infographic comparison of the two social media giants.   Facebook vs Twitter – THE FACTS infographic by WickedVouchers.co.uk.      

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How Do You Spend YOUR Time on the Internet?

How does your online behavior compare with other people around the world?   How We Spend Our Time Online: Most Popular Websites infographic     Post suggested by KCJ  

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UPDATE! Being Smarter Online

I recently gave a talk about how to be more careful online — especially with social media. More and more, identity theft, invasion of one’s privacy, and other forms of online misbehavior have been occurring. Whether it involves Twitter, the New York Times, or a private citizen, hacking has become a greater problem. My presentation […]

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Content-Driven Business-to-Business Marketing

B2B marketers are keenly aware of the importance of content-driven communications with their customers. As reported by eMarketer: “Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique. Digital makes content marketing easier — but not easy, according to a […]

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