“If you haven’t heard of Klout and the emerging field of social influence measurement, you probably will soon as these measures wind their way into mainstream life. If you’re active on Facebook, LinkedIn, Twitter, or YouTube, it’s likely that your score is being assessed by a major company or brand right now whether you realize […]
Read moreSecrets to Closing the Sale before the Customer Checks Out of Your Web Site
Evans on Marketing Consumers and Their Behavior, Online Marketing customer expectations, customer satisfaction, online shopping, resources, tips
Click the image for the full stories There are several articles in this special report from FierceContentManagement Custom Publishing.
Read moreTrue Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures
Click on the image for the full story As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of a perfect fit. Nordstroms, Macy’s and […]
Read moreTablet Ownership Triples Among College Students
Evans on Marketing Consumers and Their Behavior, Online Marketing, Product Management, Social and Digital Media market segment, social media, tablet
Better Business Bureau Steps Up Online Effort as Consumers Turn to Review Sites Like Yelp
Evans on Marketing Consumers and Their Behavior, Social and Digital Media Better Business Bureau, complaints, online shopping, social media, trust 2
Click the image fo the full story According to a story by Geoffrey Fowler and Angus Loten in the Wall Street Journal, lost in the buzz over Yelp, Angie’s List, and other online review sites “is the original feedback venue: the 100-year-old Better Business Bureau, which vets and investigates consumer complaints against companies—and charges fees […]
Read moreChina’s Massive Web Audience Turns to Social, Mobile, Video
Gen Y Speeds Up Luxury Goods Spending
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Pricing, Product Management Generation Y, luxury, market segment, online shopping
Click the image for the story According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced luxury goods by 31% in 2011 over the […]
Read moreThe Dubious Science of Online Dating
Evans on Marketing Consumers and Their Behavior, Online Marketing, Social and Digital Media online dating, social media 2
Click on the image to access the article According to Professors Eli Finkel and Benjamin Karney, as reported in the New York Times, “For a fee, many dating sites will collect data about you, crunch the numbers and match you with someone who, as eHarmony puts it, has been ‘prescreened for deep compatibility with […]
Read moreWomen’s Influence on Purchase Decisions on the Rise
Click the image for the full story Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about products or services.
Read moreInside the Mind of the Social Customer
Click the image for the full story Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement.
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