In this Entrepreneur magazine video, expert Jason Falls answers a business owner’s question on how to maintain that personal connection to customers when you’re using digital marketing methods.
Read moreCompanies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders often become extremely popular brand personifications of their firms. So, it is with great trepidation that firms and their founders part. George Zimmer founded the […]
Read moreHello. New categories have been added for the blog posts to better encompass the field of marketing. These are the categories now found at the blog: Business-to-Business Careers Consumers and Their Behavior Distribution Global Marketing Good and Bad Examples of Marketing Learning How to Blog and Design Web Sites Marketing Communications Online Marketing Pricing Privacy, […]
Read moreCheck out this infographic to see how social media may be used as a customer service tool.
Read moreGood marketers understand the importance of customer loyalty and that there is a long-term value to repeat customers. As Cynthia Clark writes for 1to1 Magazine: “The most forward-looking organizations are making sure that their efforts to acquire new customers have long-term results. These companies are putting a lot of focus on creating the best experience […]
Read moreHershey Co. is a leading brand of confectionery (candy) products. It is especially strong in the United States, but has not been among the leaders in China. To thrive in the future, that must change. So, with that in mind, Hershey is stepping up its efforts in China — where Mars is the dominant firm. […]
Read moreIn 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an endorser. As a cancer survivor, Armstrong did a lot of good work through the Livestrong Foundation that he founded — and raised a lot of […]
Read moreTake a look at this interesting infographic comparison of the two social media giants. Facebook vs Twitter – THE FACTS infographic by WickedVouchers.co.uk.
Read moreHow does your online behavior compare with other people around the world? How We Spend Our Time Online: Most Popular Websites infographic Post suggested by KCJ
Read more