Marketers Ramping Up Use of NFTs

 
In early 2021, we first discussed NFTs (non-fungible tokens) as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing

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Customer Experience Practices

 
Due to its importance, we have written about customer experience on hundreds of occasions. In this post, we examine two customer experience practices.

 

Learning More About Customer Experience

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Where People Holiday Shop in 2021

 
Recently, we have written a lot about this year’s holiday shopping. And today, we examine where people holiday shop in 2021. Unlike in 2020, there is more in-store shopping.

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Small Business Saturday 2021

 
For years, we have written about the need for shoppers to support local firms. Given the problems faced by these companies due to COVID-19, it is more important than

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