Last year, during the height of the pandemic, we pondered the short-term future after COVID-19. But, what about the longer-term future? One topic of great importance involves urban areas. …
Looking Ahead to Marketing in 2022
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Each year, we anticipate upcoming marketing trends. As we did for 2021. Today, we begin looking ahead to marketing in 2022.
Two Areas of Interest: Looking Ahead to Marketing
… Read moreAllow Consumers to Better Manage Their Privacy
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends Advertising Age, customer expectations, data transparency, General Data Protection Rule, Internet data protection 1
As we noted many times before, Internet security and privacy are still not getting better. Therefore, companies need to allow consumers to better manage their privacy. Although problems …
Cultural Differences Globally
We know there are cultural differences globally. These days, these differences are even greater. Partly brought on by the COVID-19 pandemic. In addition to the distinctions in language, lifestyles, …
Forty Under Forty for 2021
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing Ad Age 40 under 40 2021, advertising, experiential marketing, opportunity, trust
How can we measure the success of our self-branding efforts? For example, consider these measures. Ability to get a job. Job promotions. Salary increases. Reviews by others. And so …
