Another new concept for us to consider: return on emotion. It’s a marketers’ tool. And recognizes the value of measuring their impact on psychological feelings..
Before reading below, take a look at these related articles:
- Are YOU Emotionally Intelligent?
- Shoppers and FOMO
- Psychology and Digital Marketing
- What One Factor Separates Good Leaders from Bad Ones?
A New Measure for the Marketing Toolbox: Return on Emotion
“According to HBR, the key to creating these emotional connections is to tap into one of many emotional motivators. Though researchers initially came up with more than 300 factors that drive behavior, they were able to pick the 10 most important motivating desires. To stand out from the crowd; have confidence in the future; enjoy a sense of well-being; feel a sense of freedom; get a sense of thrill; experience a sense of belonging; protect the environment; be the person I want to be; feel secure; and succeed in life — which includes living meaningfully. Experiential marketing is an extremely powerful way to tap into these motivators.”
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