In many business courses, competitive analysis is discussed. But the question for us now — how do you do a competitive analysis? To answer, we present competitive analysis tips. Earlier, we covered Addressing Competitive Analysis Questions.


Free Template Included — Competitive Analysis Tips

Alexa (not the smart speaker, LOL) is an Amazon company that focuses on analytics. Especially related to SEO and Web traffic.

Through its blog, Alexa offers several tips about competitive advantage strategies. As well as provides a free template:

“When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Researching competitors in your industry helps you clearly see the competitive landscape, where your brand fits in it, and what you need to do to stand out and succeed. The rest of this guide will walk you through the definition and benefits of a competitive analysis, show you how to do a competitive analysis, and share competitor analysis tools to help you along the way.”

Alexa’s seven steps for a good competitive analysis: (1) Identify your competitors. (2) Do competitive marketing positioning. (3) Analysis site traffic and performance. (4) Compare keywords. (5) Study share of voice. (6) Compare backlinks. (7) Review SEO effectiveness.

At this point, click the image to read in-depth about each of the steps. Then, click the image that follows this to directly go to the free template.

Competitive Analysis Tips


Please note: When you click the link, it prompts you to save the template as a PowerPoint file. After you do this, applying the template is simple.

Competitive Analysis Tips


2 Replies to “Competitive Analysis Tips”

  1. Yes, identifying key competitors is step #1. But step #2, which isn’t even mentioned in this Alexa analysis is Sales & Market Share for your Brand relative to key competitors. Such analysis is critical as it is directly related to everything else in Alexa and more. To wit … if your Brand’s sales or market share went down in a particular period, that might be explained by tactical marketing moves made by your competitors, e.g.,, increased advertising; special sales promotions; price cuts; new products and/or line extensions; etc. Which is to say, monitoring what the competition is actually DOING or has DONE is fundamental to any competitive analysis.

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