2017 Marketing Hall of Fame Inductee: Jon Iwata

As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements: “The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field […]

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2017 Marketing Hall of Fame Inductee: Gary Briggs

Each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements: “The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field of marketing. Individuals are eligible be they corporate […]

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Better Understanding Returns of Online Purchases

Online retailers need to better deal with two key aspects of the customer purchase process: abandoning the shopping cart just before checking out and handling the returns of online purchases. This post focuses on the second factor — returns. Navar surveyed almost 700 U.S. consumers who returned at least one online purchase over the preceding […]

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The Unique Back Story of Warby Parker

Warby Parker is a highly successful online — and now store-based — marketer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with a rebellious spirit and a lofty goal: to offer designer eyewear at a revolutionary price, […]

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Coming Up Short with Customer Loyalty Programs

As we have reported before (click here, for example): “The quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes.” Given the importance of customer loyalty, why don’t more firms do a better job with their loyalty programs? According to eMarketer: “Firms invest […]

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Have YOU Thought About an Infographic Résumé?

It is a very cluttered job marketplace now. Hundreds — if not thousands — of job applicants apply for attractive jobs. So, how you stand out better in a crowd? Think of devising a highly visual infographic résumé. According to Margaret Magnarelli, writing for Monster.com: “There’s no question: You’re far more interesting than your résumé […]

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Important New Report on 2017 Internet Trends

For more than two decades, Kleiner Perkins Caufield & Byers (KPCB) has produced a comprehensive annual Internet Trends Report. The latest report was introduced at the Code Conference in Rancho Palos Verdes, California, on May 31, 2017: “The annual report compiles and analyzes data from a wide range of sources, providing insights on the state […]

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Seniors More Active on the Net

For years, there has been a pretty direct correlation between age and Internet use — with those 65+ and older having relatively interest. But times are changing!! As just reported by Felix Richter for Statista: “While young people in the United States have grown up using technology and spend a substantial part of their lives […]

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The Most Popular Athletes in the World

A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more. There are many interesting questions in terms of the […]

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Easy Ways to Post Across Social Platforms

For those who are active across many social platforms, the ability to easily publish to all (or most) of those platforms is critical. Otherwise, the time and energy expended can be enormous. In this post, let’s discuss a few ways to make our social media posting simpler. If you blog on a platform such as […]

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