As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime …
Read moreEach year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements:
“The Marketing Hall of Fame is the only …
Read moreOnline retailers need to better deal with two key aspects of the customer purchase process: abandoning the shopping cart just before checking out and handling the returns of online purchases. …
Read moreWarby Parker is a highly successful online — and now store-based — marketer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it …
Read moreAs we have reported before (click here, for example): “The quest for customer loyalty continues to be both a critical goal and a major challenge for companies of …
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