In the United States, consumer privacy rules are not as strong as they are in other areas of the world. Recently, the U.S. Congress voted to overturn a pending regulation …
Read moreSocial Media Demographics by Platform
For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of …
Read moreHow to Utilize Intelligent Engagement
Despite the many recent advances in enhanced customer service technology, many companies are always looking for better ways to engage their customers and gain more customer loyalty. The latest technology …
Read moreShould Salaries Be Transparent?
This is certainly an explosive topic, with great differences of opinion. For example: Yes — This is part of a more open communication style. No — This invades privacy and …
Read more2017 Marketing Hall of Fame Inductee: Jerry Wind
Evans on Marketing Careers, Product Management, Trends 2017, Jerry Wind, marketing hall of fame, video, Wharton
As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime …
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