Small Firms & Pricing: Questions to Consider – Part 4

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , , 1

by Joel R. Evans and Barry Berman

This is the fourth in our series of six columns on hints for price-setting by small firms. How would you respond to these …

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Small Firms & Pricing: Questions to Consider – Part 3

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , ,

by Joel R. Evans and Barry Berman

This is the third in our series of six columns on hints for price-setting by small firms. How would you respond to these …

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Small Firms & Pricing: Questions to Consider – Part 2

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , , 2

by Joel R. Evans and Barry Berman

This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these …

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Small Firms & Pricing: Questions to Consider – Part 1

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , , 1

by Joel R. Evans and Barry Berman 

One of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do …

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Learning from Superior Pricing Web Pages

Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Online Marketing, Pricing, Product Management , , , , , , , , , , 11

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward …

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