Proud to Be Part of the Hofstra Community

Members of the Hofstra community came together to make a message assuring all students that they are welcome on Hofstra’s campus. Representatives from faculty, administration, athletics, student affairs, and a wide variety of student leaders want all students from across the globe to know #YouAreWelcomeHere      

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2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd. Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a […]

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Ads on the Golden Globes Are Different!

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.   As reported by T. L. Stanley for Adweek: “For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! […]

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Customer Service Means a Good Return Policy

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the answer may be: an unlimited time frame to return a purchase. For many retailers, the […]

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Business Readiness

Is your business ready for the effects of change on employees? According to the 2016 Advanced Employment Issues Symposium (AEIS): “Traditionally, when employers have sought to prepare their work teams for big upcoming changes — e.g., new processes, a new organizational structure, new software, etc. — in the workplace, the focus has been on ‘change […]

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What Influences Gift Giving Behavior?

Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.      

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Is Uber Eat(s) Setting Itself Up for Defeat?

Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is Uber Eats, a restaurant food delivery service that already operates in 53 cities: “By tapping into the Uber network, you can get anything from our roster […]

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When Marketing’s Good, It Can Do GOOD

Cause-related marketing can be inspirational and touch us. Hopefully, it can also make us want to better ourselves and the world. 🙂 Consider the annual Wildlife Conservation Film Festival (WCFF): “The WCFF’s mission is to inform, engage, and inspire audiences about the need for and importance of the protection of global biodiversity. The WCFF does […]

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A Post for iPhone Loyalists

Over the years, Apple has revolutionized the smartphone industry — sometimes, with great advances from model to model; and other times, with more modest changes. According to Statista: “Since its introduction in 2007, Apple’s iPhone sales have consistently increased, going from around 40 million units sold in 2010 to more than 230 million iPhones sold […]

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Social Media and Selfies

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a few people who are selfie fanatics on their social media pages. One of the most well-known celebrity selfies was taken at the Academy Awards when […]

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