A Salute to State Farm for Promoting Community Service

For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend a helping hand.” To highlight its community involvement programs, beginning in late 2015, State Farm introduced a series of videos/TV ads called “Neighborhood Sessions.” Here […]

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Informative IoT Video

As we reported before, according to TechTarget: “The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.” Now, there is a new video on […]

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Misleading Marketing

As we have noted before (see, for example, 1, 2), marketers are sometimes ethically challenged in their quest to generate more revenues and profits. Here is an interesting video of 10 ethically questionable marketing practices. NOTE: Some of these tactics are sexually suggestive.      

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Proud to Be Part of the Hofstra Community

Members of the Hofstra community came together to make a message assuring all students that they are welcome on Hofstra’s campus. Representatives from faculty, administration, athletics, student affairs, and a wide variety of student leaders want all students from across the globe to know #YouAreWelcomeHere      

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2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd. Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a […]

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Ads on the Golden Globes Are Different!

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.   As reported by T. L. Stanley for Adweek: “For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! […]

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Customer Service Means a Good Return Policy

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the answer may be: an unlimited time frame to return a purchase. For many retailers, the […]

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Business Readiness

Is your business ready for the effects of change on employees? According to the 2016 Advanced Employment Issues Symposium (AEIS): “Traditionally, when employers have sought to prepare their work teams for big upcoming changes — e.g., new processes, a new organizational structure, new software, etc. — in the workplace, the focus has been on ‘change […]

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What Influences Gift Giving Behavior?

Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.      

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Is Uber Eat(s) Setting Itself Up for Defeat?

Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is Uber Eats, a restaurant food delivery service that already operates in 53 cities: “By tapping into the Uber network, you can get anything from our roster […]

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