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Knowledge@Wharton reports that ” ‘proving again the appeal of chatting online while watching TV, the tense end of Super Bowl XLVI on Sunday night set a new record for simultaneous Twitter messages,’ according to an article in the New York Times. As the game was winding down, ‘Twitter counted 12,233 posts per second, the most for any English language event in the six-year history of the social-networking service,’ the article noted, adding that Madonna‚Äôs halftime performance inspired 10,245 posts per second.”

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