Here is our fourth of four posts this week on recycling products and reducing waste. For the prior posts, see 1, 2, and 3. Because electrical car …
Types of Chief Marketing Officers
Evans on Marketing Business-to-Business, Careers, Marketing Communications, Product Management, Trends business model, chief marketing officer, CMO, infographic, McKinsey, opportunity, planning 1
In recent years, the roles of chief marketing officers (CMOs) have evolved. At many leading firms, CMOs now engage in an expanding portfolio of activities. Thus, we need to understand …
Understanding the Young Chinese Luxury Consumer
Worldwide spending on luxury products keeps on ticking. Yet, the leading marketplace for luxury products among young adults is not the United States or Europe. But China! And by a …
BOPUS Gaining Steam
For years, bricks-and-clicks retailers have had a big competitive advantage over their clicks-only rivals. They can enable online shoppers to buy online and pick up the order in the …
Strong Black Friday 2018 Ahead
As we noted last week, Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday. Experts predict a …