As we noted last week, Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday. Experts predict a strong Black Friday 2018 ahead.
Anticipation High for a Strong Black Friday 2018 Ahead
Given the overall strength of the U.S. economy, a big Black Friday 2018 is not a surprise. But how big?
“No longer a one-day shopping extravaganza, Black Friday kicks off an extended discount period running through Cyber Monday. This has become an established feature of the retail calendar on both sides of the Atlantic. And one that dramatically changes the way people shop in the run-up to Christmas.
“More than 70 percent of consumers plan to get involved in Black Friday. With retailers outside the U.S. now participating in Black Friday and Cyber Monday, discounting stimulates more consumer participation.”
“Consumer enthusiasm for Black Friday retail is running high. Excitement levels among U.S. (39 percent) and UK (36 percent) shoppers appear especially elevated. And around a quarter of Canadian (27 percent) and German (25 percent) shoppers eagerly anticipate the event.”
“Asked the top motivational factors, 54 percent or more of consumers in all countries surveyed said steep discounts was their number-one reason. The opportunity to encounter unique one-off promotions was the second-most motivating factor for consumers. And followed closely by making Christmas gift purchases.”
“Despite stating a clear objective to participate in Black Friday, consumers appear to be keeping their options wide open when it comes to exactly what they will purchase — and from whom.”