Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below, we offer our 2018 smart holiday shopping tips in the form of an infographic.
As we noted last year (“2017 Smart Holiday Shopping Tips“), the holiday shopping season starts far in advance of Black Friday. Thus the date for this post keeps on moving up. In 2012, our holiday shopping tips were published on December 10. This year, the post appears on November 12. Why? Many retailers have already launched their holiday shopping campaigns. Big time! And virtually no large retailer actually waits for Thanksgiving or Black Friday to begin their annual holiday marketing campaigns.
Infographic on 2018 Smart Holiday Shopping Tips
So, here are our 2018 shopping tips as a checklist. Click the infographic to see a larger version.
By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list. In general, act as smart as you can while shopping.