As we know, forecasting how consumers will behave is big challenge for marketers. In essence, what are we — as shoppers — going to do in the future? Thus. let’s see how data analytics can help predict consumer behavior.
As described by Techopedia. We extract and sort data to learn and assess behavior and patterns. And techniques vary according to a firm’s requirements.”
At this point, take a look at these prior posts on the topic:
- Social Media Analytics: A Tower Framework
- Ever Wondered What You Can Do with Google Analytics?
- Doing Better with Google Analytics: An Infographic
- Analytics and Social Media Marketing
Data Analytics Can Help Predict Consumer Behavior
To better grasp how analytics can help predict behavior, read on.
Because of big data, we have a simpler prediction process. As we noted last year:
“eMarketer published a Big Data Roundup for 2017. And it concluded that ‘Most key goals of marketers are rooted in big data. This includes targeting and customer relations, attribution, and AI. eMarketer has articles, insights, and interviews. To help you understand why and how marketers put these data sets to work.”
Now, Dot Com Infoway (DCI) produced an analytics infographic. With it, marketers can better use analytics to predict behavior:
“Predicting behavior is a big challenge for marketers worldwide. And though it has always been hard, today it is harder. With consumers exposed to new technologies, products, and even new wants!”
“Thus, the infographic explains the importance of analyzing behavior. And with graphics, it shows behavior of an average online buyer. Along with sites where consumers share feedback. Next, the infographic lists steps in making a purchase. Also, it informs about the buying behavior process. At the end, it explains predictive modeling.”
To learn more about data analytics, click the infographic. If you do so, you will see lots of good info on this topic. And the read is worth the time!