How the Global Population Is Evolving

10 Feb
For many marketers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.

 


 

Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve?

9 Feb

Emotional intelligence is a concept we should understand as marketers and in our own personal terms. According to Psychology Today, emotional intelligence is “the ability to identify and manage your own emotions and the emotions of others. It is generally said to include three skills: (1) Emotional awareness, including the ability to identify your own emotions and those of others. (2) The ability to harness emotions and apply them to tasks like thinking and problems solving. (3) The ability to manage emotions, including the ability to regulate your own emotions, and the ability to cheer up or calm down another person.”

Daniel Goleman and Richard E. Boyatzis, writing for Harvard Business Review, describe emotional intelligence in some depth:

“There are many models of emotional intelligence, each with its own set of abilities; they are often lumped together as ‘EQ’ in the popular vernacular. We prefer ‘EI,’ which we define as comprising four domains: self-awareness, self-management, social awareness, and relationship management. Nested within these domains are twelve EI competencies, learned and learnable capabilities that allow outstanding performance at work or as a leader . These include areas in which we are clearly strong: empathy, positive outlook, and self-control. But they also include crucial abilities such as achievement, influence, conflict management, teamwork and inspirational leadership. These skills require just as much engagement with emotions as the first set, and should be just as much a part of any aspiring leader’s development priorities.”

 

The twelve EI competencies are highlighted by More Than Sound. WHICH OF THEM ARE YOUR STRENGTHS AND WHICH OF THEM DO YOU NEED TO IMPROVE?

Self-Awareness (1) Emotional Self-Awareness:  “Emotionally self-aware leaders not only can be candid and authentic, they also can speak with conviction about their vision.”

Self-Management — (2) Emotional Self-Control: Leaders with self-control stay calm and clear-headed while under stress or during a crisis and maintain emotional balance.” (3) Achievement Orientation: “Leaders who have high standards for themselves and for others set measurable but challenging goals.” (4) Positive Outlook: Such a leader see others positively, and still expects the best of them (with a ‘glass half-full’ outlook).” (5) Adaptability: “This leader can juggle multiple demands, but remain focused on a group’s goals.”

Social Awareness (6) Empathy: “Such leaders listen attentively while understanding other’s perspectives, get along well with people of diverse backgrounds and cultures, and express their ideas in ways others understand.” (7) Organizational Awareness: “This leader can detect networking opportunities, read key power relationships, and understand the guiding values and unspoken rules that operate among people.”

Relationship Management — (8) Influence: “These leaders know how to appeal to others and how to build buy-in from key people.” (9) Coach and Mentor: “This leader has a genuine interest in helping others, and gives timely and constructive feedback to coworkers.” (10) Conflict Management: “They take time to understand different perspectives and work to find a common ground upon which everyone can agree.” (11) Inspirational Leadership:  “They articulate a shared mission in a way that inspires others to follow.” (12) Teamwork: “These leaders create an atmosphere of respect, helpfulness, and cooperation.”

 

 

Fortune’s 2017 Crystal Ball

8 Feb

Each year, Fortune magazine presents an interesting series of predictions for the coming year.

The 2017 “crystal ball” is based on these principles (and includes the use of IBM Watson 🙂 ):

“The election of Donald Trump to the presidency represents a seismic shift in American politics, an event with implications nearly impossible to predict. One casualty of the election, indeed, may be the science of prediction itself. For all their algorithmic gymnastics, pollsters and betting markets were utterly confounded by Trump’s win. Which is why it’s essential to have a prediction tool that relies as much on art (and whimsy) as it does on science. And this year, for some extra insight, we’ve even teamed up with artificial-intelligence powerhouse IBM Watson, which mined tens of millions of sources to help us spot hidden trends. Here, we offer our well-informed, intuitive take on the stories that will shape business—and much else—in the coming year.”

Fortune’s 2017 predictions are divided into several categories:

  • Techno-Futurism
  • Politics
  • Economy
  • The World
  • Trendsetters
  • More Companies Tie the Knot
  • Where Fortune Is Placing Its Bets
  • How We Did in 2016

 

Click the image to read the 2017 predictions.


 

Rating the Super Bowl Ads: What’s YOUR Take?

7 Feb

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.]

Consider these observations from

“The New England Patriots’ furious comeback victory over the Atlanta Falcons must have felt like a relief to the National Football League and many of its fans, if only because it squarely turned the focus and conversation back to football. That came at the close of a Super Bowl where commercials that once would have seemed relatively innocuous felt provocative thanks to the polarized political climate.”

“Super Bowl ads featuring images of multiculturalism and inclusiveness are hardly new — sponsors like to appeal to wide audiences with feel-good imagery. Even so, amid all the acrimony over government policies, several commercials risked becoming lightning rods, including a Budweiser ad that dared to trace founder Adolphus Busch’s immigrant roots and a Coca-Cola spot that offered ‘America the Beautiful’ in different languages.”

“[Nonetheless, for the most part], the much-ballyhooed commercials yielded as few highlights as New England’s offense did during the first half.”

 

Each year, Advertising Age runs an online post-game poll whereby anyone can vote on the question: “Which Super Bowl Ad Was the Best?” As of Monday night, the following ads were rated the best by those participating in the Ad Age poll. In addition to listing the best ads (in the order of the Ad Age poll results), we are providing the ads themselves. WHAT DO YOU THINK?

 

Airbnb “We Accept”

 

84 Lumber “The Journey Begins”

 

Audi “Daughter”

 

Bai Brands “Gentlemen”

 

Budweiser “Born the Hard Way”

 

Mr. Clean “Cleaner of Your Dreams”

 

Honda “Yearbooks”

 

Kia “Hero’s Journey”

 

Tide “Bradshaw Stain”

 

 

The Popularity of Marketing Internships: Be Prepared and Don’t Wait!

6 Feb

Internships provide great opportunities for real-world experiences, a great addition to a resume, and contacts for future employment. DID YOU KNOW that marketing-related internships are among the most popular by companies? This augurs well for a career in marketing. 🙂

First, consider this:  Research by Burning Glass Technologies shows that:

“More than ever there is a narrow season for internship recruitment. That season peaks in March – ahead of when many students begin to think about summer opportunities. And employers expect interns to arrive already equipped with knowledge of critical skills in software and other areas that enable them to be productive on the first day. If you wait until the end of the semester to get an internship, you have waited too long. Recruiting for internships begins in January and peaks in March. Then demand begins to taper off sharply. There is a small second bump in September for term-time internships as the school year begins.” The concentration of postings in March has increased steadily over the past five years. In March 2016, there were 29,360 internships posted, an 11% increase over the 2011-2015 average, and a 2% increase over the 28,796 postings in March 2015.

“The total number of internships posted in 2016 was 216,333.”

 

Of the top 20 U.S. internship fields, FIVE of the most popular six are marketing-related. As reported by the New York Times, Burning Glass found the following internship popularity in its research [Marketing-related is denoted by color.]:

1. BUSINESS OPERATIONS (Internship postings from September 2015 to October 2016: 58,949) — Most in-demand skills: Project management, business administration, scheduling, customer service, economics

2. MARKETING (Internship postings from September 2015 to October 2016: 35,498) — Most in-demand skills: Social media, marketing, Adobe Photoshop, Facebook, market research

4. SALES AND BUSINESS DEVELOPMENT (Internship postings from September 2015 to October 2016: 28,227) — Most in-demand skills: Sales, business development, marketing, customer service, project management

5. MEDIA, COMMUNICATIONS, PUBLIC RELATIONS (Internship postings from September 2015 to October 2016: 28,140) — Most in-demand skills: Social media, journalism, Adobe Photoshop, marketing, technical writing and editing

6. DATA ANALYTICS (Internship postings from September 2015 to October 2016: 26,438) — Most in-demand skills: Data analysis, data collection, market research, mathematics, project management

 

Click the image to read Burning Glass Technologies full report.

 

2017 Global Economic Prospects from the World Bank

3 Feb

Each year, the World Bank publishes its global economic outlook — and makes it available for free!

For 2017, the World Bank expects the following:

“[In 2016,] stagnant global trade, subdued investment, and heightened policy uncertainty marked another difficult year for the world economy. A moderate recovery is expected for 2017, with receding obstacles to activity in commodity-exporting emerging market and developing economies. Weak investment is weighing on medium-term prospects across many emerging market and developing economies. Although fiscal stimulus in major economies, if implemented, may boost global growth above expectations, risks to growth forecasts remain tilted to the downside. Important downside risks stem from heightened policy uncertainty in major economies.”

 

Click the image to access the full 276-page report in PDF format.

 

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