Do Better in Budgeting for Social Media Marketing

14 Apr

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing.

As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.
 

 

Social Media Analytics: A Tower Framework

13 Apr

Good social media analytics are essential if we are to properly assess our performance on social media platforms.

According to RazorSocial:

“In order to effectively leverage social media analytics in your organization, you need to implement repeatable processes that will enable you to consistently improve results. You also need to have the tools in place that make social intelligence possible. This is why we came up with the 4-step framework called ‘The Tower Implementation Framework for Social Media Analytics’ which details the critical steps to building a social media analytics practice in your company. The framework is brought to you by RazorSocial and Talkwalker, both recognized as international leaders in their respective fields. RazorSocial is known for its expertise in marketing technology, and Talkwalker has built a powerful social media analytics platform.”

 
Click here to learn more. And click on the infographic for a larger version of it.

https://i2.wp.com/6b7o7u172h-flywheel.netdna-ssl.com/wp-content/uploads/soc_media_analytics_tower-FINAL.jpg
 

Movie Milestones

12 Apr

The movie industry is always looking for new ways to maximize revenues and create buzz with the public. With this in mind, WatchMojo has a fun new video on the top game-changing Hollywood films:

“Movies that were so iconic that they created lasting and deep trends that changed the way films are made, through their stories, special effects, and CGI. WatchMojo presents the Top 10 Movies that Started Industry Trends. But what will take the top spot on our list? X-Men starting the Superhero craze, Jaws creating the need for annual summer blockbusters, or The Avengers starting the shared universe craze? Watch to find out!”

 

 

FREE: 2017 Edition of Careers in Business

11 Apr

Learn about the many opportunities and challenges facing those interested in a career in business. The latest data are included. Lots of data!!
 

Outline of Topics:
  • General Hints
  • Background Data By Occupation
  • Long-term Trends
  • Hot Long-term Business Career Opportunities
  • Bureau Of Labor Statistics’ Occupational Outlook Handbook
  • LinkedIn
  • “Find A Job” Resources

 

 

Career Tips from the Best

10 Apr

Here are great YouTube video career tips from six superstars:

  • Microsoft CEO Satya Nadella
  • Alibaba CEO Jack Ma
  • Media mogul Oprah Winfrey
  • Berkhsire Hathaway CEO Warren Buffett
  • Facebook CEO Mark Zuckerberg
  • Tesla CEO Elon Musk

These videos are based on interviews conducted by Evan Carmichael — a Canadian entrepreneur, author, speaker, and business consultant.

 

 

 

 

 

 

 

Best Locales for Millennials

7 Apr

As we know, millennials have surpassed baby boomers as the largest demographic age group in the United States. Yet, many people in this massive and influential group are having a complicated time with their careers and lifestyles.

According to Richie Bernardo, writing for WalletHub:

“Loved by marketers, vilified by media, millennials are at once the most popular and unpopular generation alive. They’re the largest, too, giving them an outsized influence on American culture and consumerism. Today, these late-teens-to-early-30-somethings who are often depicted through negative stereotypes — entitled, parentally dependent, deludedly invincible — are responsible for 21 percent of all consumer discretionary spending in the U.S.”

“Despite their trillion-dollar purchasing power and higher educational attainment, millennials are economically worse off than their parents. Why? The financial crisis remains a big part of the reason. Millennials have come of age and entered the workforce in the shadow of the Great Recession, significantly reducing their job prospects and earning potential for decades to come. By one estimate, millennials today earn 20 percent less than Baby Boomers did at the same age.”

Where are the best and worst places for millennials to live? “WalletHub’s data team compared the 50 states and the District of Columbia to determine where this generational cluster has thrived and withered. We examined each state and the District across 24 key metrics, ranging from share of millennials to millennial unemployment rate to millennial voter-turnout rate.”

Here are two informative charts from WalletHub.

 

Best Overall Locales for Millennials

 

Best and Worst Locales by Attribute for Millennials

 

A Multi-Faceted Look at Customer Perceptions of Companies

6 Apr

Temkin (a customer experience research and consulting company) regularly conducts a number of surveys on customer perceptions of companies based on polls of 10,000 U.S. consumers across a number of industries. For 2017, people were asked about 331 companies across 20 industries. These surveys are then placed into overall and industry rankings.

Click on the links to access specific rankings:

  • 2017 Temkin Experience Ratings — “The Temkin Experience Ratings are based on consumer feedback of their recent interactions with companies. We asked consumers to rate three components of the experience, Success, Effort, and Emotion, on a 7-point scale.”
  • 2016 Temkin Forgiveness Ratings — “The Temkin Forgiveness Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how likely they would be to forgive the companies if those firms made a mistake.”
  • 2016 Temkin Trust Ratings — “The Temkin Trust Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how much they trust those firms.”
  • 2016 Temkin Customer Service Ratings — “The Temkin Customer Service Ratings are based on feedback gathered from consumers regarding companies they’ve recently interacted with. We asked consumers to rate how satisfied they are with recent customer service experiences on a 7-point scale.”
  • 2016 Temkin Web Experience Ratings — “The Temkin Web Experience Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how satisfied they are with the online interactions with those firms.”

These are the 20 industries encompassed in the Temkin ratings: Airlines, Auto Dealers, Banks, Computers & Tablets, Credit Cards, Fast Food, Health Plans, Hotels & Rooms, Insurance, Investments, Parcel Delivery, Rental Cars & Transport, Retailers, Software Firms, Streaming Media, Supermarkets, TV & Appliances, TV/Internet Service, Utilities, Wireless Carriers.
 
 

 

%d bloggers like this: