Our Most Popular 2018 Posts

At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics.   Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]

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Budweiser Ramping Up Its World Cup 2018 Marketing Efforts

Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s total costs of marketing/advertising will run into the hundreds of millions of dollars. During the last World Cup in 2014, we asked Are Sports Sponsorships […]

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Wells Fargo Seeks to Earn Back Trust

Interesting title, right? Wells Fargo Seeks to Earn Back Trust. As noted before, trust is a big deal to consumers and other parties. For example, see: Does YOUR Brand Creep Out Customers Getting Great Online Customer Reviews Ad Features Which Annoy Consumers Most Top Authentic Global Brands — Credibility Pays How Credible/Authentic is Your Web […]

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Avoid Being Scammed

As consumers, we certainly want to avoid being scammed. But, that is not always a simple task. Thus, we present several tips to avoid being deceived. First, take a look at these posts about bad company practices: Are YOU Buying These Scam Products? Professions Perceived as Most Ethical – and Most Unethical World’s Leading Ethical […]

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How Companies Must Respond to GDPR

Last week, we reported that Many Companies Remain Unready for GDPR. And now, we study how companies must respond to GDPR (the General Data Protection Regulation) by May 25, 2018. Just 17 days from today. In this post, we look at what companies must do. And we show what a global firm — Google — […]

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Do a Good Deed with Amazon Smile

As we recently reported, Amazon Prime remains on a roll. Today’s post builds on one from a couple of years ago. We ask you to do a good deed with Amazon Smile at NO-COST to you. As of February 2018, more than $80 million in donations were made to charities through Amazon Smile.   The […]

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Job Interview Tips Infographic

The job interview has been a staple of Evans on Marketing posts. Today, we show a job interview tips infographic. Also, take a look at these prior posts: Job Interview Preparation Tips Being Real on a Job Interview! Be on Your BEST Behavior When Interviewing Are You Ready for a Months-Long Job Interview? Why You […]

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Time Spent Reading Popular Business Books

In a prior post, we cited the Best Business Books to Read in 2018. Today, we examine the time spent reading popular business books. In particular, how long would it take you to read various books? Drew Page of Siege Media serves as our guest blogger. Drew provides the content. The infographic comes from GetVoIP. […]

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How Global Consumers Feel About Their Finances

Today’s topic: how global consumers feel about their finances. And our discussion builds on these recent posts. How Global Wealth Is Allocated and 2018 Projected Global Wage Growth.   How Global Consumers Feel About Their Finances Given the allocation of global wealth, we ask: are most consumers satisfied or dissatisfied with their finance? We turn […]

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Many Companies Remain Unready for GDPR

On May 25, 2018, GDPR goes into effect. In June 2017, we addressed this question. Will Companies Be Ready for Europe’s General Data Protection Rule? Despite the long lead time, many firms remain unready for GDPR. In fact, the law was passed in April 2016. What is GDPR? And why do many firms remain unready for […]

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