We’ve endured a great many physical, psychological, and social stresses and strains placed on us due to COVID-19. The societal divisions in the United States exceed those across several …
People Trust Business More Than Government
During 2021, many news stories raised questions about various business practices. Nonetheless, now, people trust business more than government. Interesting, right?
In May, we discussed The Most Trusted Brands …
Read moreWill Removing Cookies REALLY Help Privacy?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends business model, ethics, experiential marketing, online information, privacy, promotion, third-party cookies, Wall Street Journal
Online privacy and tracking are topics we have addressed before. In response, Google and Apple, among others, have been working to restrict the use of cookies. In reality, this …
Worldwide Giving Tuesday 2021
Over the years, we have written numerous times about our responsibility to give back to the community. With that in mind, we encourage YOU to participate in Worldwide Giving …
Shoppers Must Know What Is Really a Sale
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Trends bad behavior, customer expectations, deceptive pricing, New York Times, trust
Last week, we presented our 2021 holiday shopping tips. Including advice about deceptive pricing. With that in mind, we look at this topic. Shoppers must know what is really …