Due to its growing importance, we have written a lot about mobile marketing. As examples, see Mobile Marketing Facts. Mobile Ads Keep on Booming in 2018. And Mobile Marketing Automation Growing Fast. Today, we show several ideas for your mobile marketing campaign.
For this post, Max Chekalov of Appgeeks.org serves as guest blogger. Appgeeks reviews and ranks app development companies within the U.S. To provide in-depth insight into their strengths and weaknesses.
Best Practices: Ideas for Your Mobile Marketing Campaign
Suppose you want to take your business to the next level. And you want to create an ad campaign to increase awareness for what you offer. With Google’s shift toward mobile-first indexing, focusing on mobile marketing seems like the next logical step. Further, mobile devices now open up a world of possibilities. Many businesses have created versatile mobile apps. And they deliver unique experiences and higher customer engagement. Making a comprehensive app is not that expensive anymore. But it only makes sense if you have a genuinely good concept behind it. Thus, it could be a part of a larger campaign. One with push notifications, SMS messages, QR codes, and other aspects of mobile marketing.
If you owned a hotel chain and some of your hotels were fairly close to an airport, how could you create a campaign to draw attention to your business? What type of people would have an urgent need to use your hotel? One hotel chain, Red Roof Inn, brainstormed a mobile marketing campaign with a firm called “360i”. Together, they formed a mobile search campaign to draw attention to the hotel chain. The clever campaign ended up on users mobiles with the direct question: “Stranded at the airport?” What was the result? Last-minute bookings at “Red Roof Inn” increased 60%.
Walmart used a different method. It already had a marketing campaign. By thinking outside the box, Walmart looked at how fast its mobile ads loaded. Of course, customers do not want to wait for anything, let alone an ad to load. By changing site fonts, images, and coding, Walmart cut 5 seconds from the load time.