Each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements:
“The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field of marketing. Individuals are eligible be they corporate CMOs or VPs of Marketing; agency marketers — advertising, branding, research etc.; or academics, journalists, and other marketing experts. Nominees must have been in the marketing profession for at least 10 years and be a current marketing practitioner. Our primary focus is on, but not limited to, the U.S. The Marketing Hall of Fame Judging Panel is an exclusive group of CEO’s and thought leaders. Judges review and vote on the short list of finalists. We’re pleased to have this distinguished panel of experts involved in the inductee voting process.
“This year’s inductees are Gary Briggs, Vice-President, Chief Marketing Officer, Facebook; Jon Iwata, Senior Vice-President, Marketing and Communications, IBM; Jim Stengel, former Global Marketing Officer, Procter & Gamble and President/CEO, The Jim Stengel Company, and Jerry Wind, Ph.D., Professor of Marketing, The Wharton School.”
Today’s video is from Gary Briggs’ Hall of Fame induction speech. There are several career and marketing observations in this presentation.