In this article, we look at using a resume to promote your self-brand during the COVID-19 crisis. You need to be sure that your resume reflects your current self-brand.


According to Investopedia: A resume is a one- or two-page formal document that job hopefuls submit to hiring managers and employment recruiters. It is a means of itemizing work experience, educational background, and special skills. Successful resumes entice potential employers to invite applicants to interview for the position.

Over the years, Evans on Marketing has presented more than 75 posts on resumes. Including these:


Tips for Using a Resume to Promote Your Self-Brand

From Indeed

“As you search for jobs during COVID-19, it is likely that you will either find opportunities in the essential workforce or remote jobs (even if only remote temporarily) as the country practices social distancing. As you search for new positions, it is critical that you update your resume such that your background and experience align with the positions you’re looking for now. To give yourself the best chances of standing out in the candidate pool, it is also important to tailor your resume for each job you apply for, prioritizing key skills and strengths as it relates to each specific job and employer.”

“As you seek job opportunities during COVID-19, consider the following practices to create a resume that will stand out to employers under the current circumstances: (1) Review your resume format and adjust if necessary. (2) Update or write a resume summary or objective. (3) Review the job description. (4) Explain your impact as it relates to the job. (5) Make your resume easy to read.”

From IMDiversity

“The preparation of a successful and up-to-date one during the pandemic notably differs from any other cases. While imposing great challenges, COVID-19 makes us learn new ways of surviving and succeeding. And it also involves a new approach to resumes. First of all, due to the social distancing and quarantine, the technological aspect of the resume is extremely important, together with the visual element. That’s why the design of the resume should be on point in order to attract attention of the employers and help you stand out of the great number of other job seekers. What is more, the main emphasis should be made on those skills that can be used distantly or online. In addition, it is critical to concentrate your CV on the spheres related to the jobs that are present in the current market.”

“Altogether, theses are the  characteristics of a successful resume during the COVID-19 pandemic: A design that’s both functional and outstanding. Focus on the skills that can be effectively applied in the current situation of the limited opportunities for the offline outside work. Aiming at the jobs that are of the employers’ interest.”

From Augustana University

“Imagine attempting to review hundreds of resumes in search of the perfect person for a new position. Even if you were resolved to find the best future employee, you would not have time to read every word. More than likely, you would scan the document. Especially the experience section. If nothing captivated you, you would move on to the next candidate. This is exactly the routine of hiring managers who sort through the applications they receive, so you will want to generate interest in your qualifications. Your document can make it to the top of the stack by carefully crafting the experience section of your resume.”

Click here for 20 tips regarding the experience section of the resume.

Building a Resume to Promote Your Self-Brand

Novo offers excellent free resources on resume construction, including a detailed guide. Click the image to access Novo’s resources. Included are many resume templates.

Using a Resume to Promote Your Self-Brand

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