How one projects his/her personal presence is a key element of self-branding. So, how can we better project ourselves to others?

According to Elizabeth Holmes, writing for the Wall Street Journal, there are three different types of personae for us to consider: “at work,” “after hours,” and “online.” She suggests 5 steps to project a stronger persona in each of these roles:

1. Preparing our look

2. Talking in a manner consistent with the specific persona

3. Being prepared to interact properly with other

4. Getting feedback from others about how they view each persona

5. Acting graceful under pressure

Click the image for a great Wall Street Journal graphic on the various personae and steps for building a better presence for each.


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