How one projects his/her personal presence is a key element of self-branding. So, how can we better project ourselves to others?
According to Elizabeth Holmes, writing for the Wall Street Journal, there are three different types of personae for us to consider: “at work,” “after hours,” and “online.” She suggests 5 steps to project a stronger persona in each of these roles:
1. Preparing our look
2. Talking in a manner consistent with the specific persona
3. Being prepared to interact properly with other
4. Getting feedback from others about how they view each persona
5. Acting graceful under pressure