From many perspectives, we have reviewed how marketing is doing. Today, we look at the HubSpot 2020 state of marketing report. [NOTE: This report was prepared before the outbreak of COVID-19.]
For your perusal, related posts:
- Steps in Strategic Planning
- Refocused Purpose of a Corporation
- Status of Social Media in 2020
- CMO Spending Plans
- State of Marketing Research Jobs
How Well Are We Doing: HubSpot 2020 State of Marketing Report
We highly recommend HubSpot’s new report on the state of marketing. [Note: To access the full report, you must complete a free login.] HubSpot notes in the preface:
“Marketers, welcome to 2020. It begins the next decade of our profession. We can’t predict everything that will change in the next ten years. However, we can take a look at what’s happening today. As well as use it to better understand the change that we face in the years ahead of us.”
“As we enter the next decade of marketing, only one thing is certain: more change is coming. To help marketers everywhere get a head start this year, we surveyed over 3,400 marketers across the globe. And we sourced innovative strategies from experts at HubSpot, Litmus, and Crayon. The resulting report is an in-depth look at the current state of marketing. It outlines our efforts to connect marketing to business growth. And it emphasizes our commitment to the entire customer experience across marketing, sales, and customer support.”
“It’s a scary and exciting time for marketers everywhere. While you’re planning for the future, questions are inevitable. This report will help you to answer them. There are plenty of State of Marketing Reports out there, but this isn’t one of them.”
Click the image and complete the sign in to access the report.
