Yes, we know growth of Internet advertising affects other platforms, But, it is not monolithic. For example, take radio. No radio advertising is NOT dead. Yet, many observers …
Too Many Brands Disappointing Consumers
Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next?
Before reading …
Read moreTransforming Marketing Departments
Last week, we studied the role of marketers as strategic influencers: “Marketing’s strategic input is essential for firms looking to succeed in the continually transforming business environment.” With that …
Read moreVoice Assistants Have Come to In-Store Shopping
The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes. But some voice assistants have come to in-store …
Read moreWhat Tactics Increase Customer Loyalty
To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty?
Consider these posts:
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