As the Public Relations Society of America notes: “Public relations is about influencing, engaging, and building a relationship with stakeholders across various platforms. The goal, to shape and frame …
Scents Help Us Make Better Sense
In prior posts, we looked at the importance of color for marketing. For example, see FORTY Facts on the Psychology of Color and the Psychology of Color. Today, …
Sensitive Topic – Raising Prices
Evans on Marketing Consumers and Their Behavior, Pricing, Product Management, Trends competition, customer expectations, customer satisfaction, infographic, planning, Valpak 12
As consumers, many of us become unhappy if prices increase. Thus, we like discounted prices much more than higher ones. Last week, we asked “Do We ALL Want a Deal?”…
Read moreToo Many Brands Disappointing Consumers
Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next?
Before reading …
Read moreWhat Countries Lead in Electric Vehicle Chargers
For electric vehicle sales to ramp up further, consumers must believe in the convenience of charging stations. Thus, we need to know what countries lead in electric vehicle chargers. And …
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