Last month, we examined What Billionaires Can Afford to Buy. Would it surprise you to know that many millionaires and billionaires can also be frugal? Let’s look at several …
Read moreLast Mile Delivery
Evans on Marketing Distribution, Global Marketing, Technology and Marketing customer expectations, customer satisfaction, delivery, Go People, last mile, logistics 7
As we have noted, delivery systems become more complicated every day. For example, see Next-Day Delivery and Same-Day Delivery. In fact, firms must decide on delivery times, carriers, shipping …
Read moreHandling Rideshare Drivers
As we know, ridesharing via Uber and Lyft has taken off in the last few years. Thus, a lot has been written about it. For example, see Where Do YOU …
Read moreData Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics.
For a further look at …
Read moreComparing Customer Satisfaction Assessment Tools
The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: …
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