In July, we wrote about planning for the “new normal.” For this post, we discuss a marketing reset framework. And highlight an excellent Gartner video.
With the new normal post, …
Read moreCOVID-19 Effects on Consumers
Over the last several months, we have written a lot about the COVID-19 pandemic. And its various implications. In this post, we focus on COVID-19 effects on consumers.
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Read moreMeasuring Employee Engagement
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Trends business model, COVID-19, employee engagement, Gallup, infographic
Hope you had a happy and safe Labor Day 2020. In our next two posts, we examine employee engagement. Today, we review measuring employee engagement. Tomorrow, we study employee …
Happy Labor Day 2020
Evans on Marketing Business Analytics and Marketing Information, Careers, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing 2020, COVID-19, Department of Labor, infographic, Labor Day, video 1
Yes, it has been a very rough year for millions of us. Nonetheless, the first Monday of September in the United States is a time worth commemorating. Happy Labor Day …
The Consumer Experience in 2020
How do people feel about the consumer experience in 2020? And by that, we mean during the era of the COVID-19 pandemic. Besides heightened shopping anxiety, what else should …