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IBM Finds B2B Leads in Social Media
Evans on Marketing Business-to-Business, Marketing Communications, Online Marketing, Social and Digital Media B to B, B2B, IBM, social media, trends 3
KFC Shares Its Social Media Strategy
Patrici Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention …
Read moreWhat You Need to Know About Social Media as the Ultimate Communication Channel
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According to Interactive Intelligence, Inc, “it is in the best interest of businesses to have a plan in place for implementing …
Read moreNike’s New Marketing Mojo
Evans on Marketing Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing Nike, Nike Digital Sport, opportunity, Web
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As Fortune’sScott Cendrowski reports, Nike Digital Sport, launched in 2010, “is not just about creating must-have sports gadgets. Getting so close to its …
Read moreApple’s Chief Executive Tim Cook Wants to Make Its Mac More Like an iPhone.
Evans on Marketing Global Marketing, Online Marketing, Product Management, Social and Digital Media Apple, planning, success, technology, Tim Cook 1
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The Wall Street Journal’s Jessica E. Vascellaro discusses Apple’s interest in expanding the use of Mac computers: “Named ‘Mountain Lion,’ the new …
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