Assessing Super Bowl LVI Ads – Quantitatively

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Yesterday, we examined a variety of qualitative evaluations of this year’s Super Bowl advertising. Opinions diverge by reviewer. Now, we’re assessing Super Bowl LVI ads – quantitatively. The two …

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Assessing Super Bowl LVI Ads – Qualitatively

Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , 3

 
In 2021, we presented one post-Super Bowl post about ad effectiveness. For 2022’s Super Bowl of Advertising, we break this out into two posts. Today, assessing Super Bowl LVI …

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Q and A About the Business of Super Bowl LVI

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As we noted last week, the Super Bowl is probably the most important U.S. marketing event of any year. Yet, many of us have limited knowledge about the …

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The NFL Nails TV Ratings for 2021-2022

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In March 2021, we wrote about the NFL’s enormous future media rights deals. Despite the declining audience in 2020, the NFL secured a massive rise in fees. Now, we …

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