Comparing Social Commerce and E-Commerce

With the growing advertising prowess of social platforms, marketing communications have dramatically evolved. Hence, today’s topic. Comparing social commerce and E-commerce.

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Burger King Looking to Keep It More Real

Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building

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Early Shopping Insights for the 2021 Holiday Season

We have published more than 100 stories about various aspects of holiday shopping. Now, we look at early shopping insights for the 2021 holiday season.


From eMarketer: Early Shopping

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Cryptocurrency Is an Energy Hog

Intuitively, this does not seem possible. Cryptocurrency is an energy hog. After all it, it doesn’t make anything or seem to use scarce resources. However, we alluded to this

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Customer Satisfaction With Cable TV

Service providers especially rely on great customer experiences for their continued success. Yet, unlike with many physical products, service performance tends to be more intangible.  In this post, we

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