LinkedIn Tips for B2B Customer Engagement

 
These days, LinkedIn serves as much more than a networking site. For instance, we recently discussed using LinkedIn Stories to promote brands. In addition, there are many helpful

Read more

Celebrating Valentine’s Day During COVID-19

As we noted last year, Valentine’s Day is both a romantic and economic occasion. So what should we expect for February 14, 2021? Let us look at celebrating Valentine’s

Read more

Assessing Super Bowl LV Advertising

 
Last week, we highlighted advertising for the upcoming Super Bowl, which occurred this past Sunday (February 7, 2021). Now that the dust has settled, assessing Super Bowl LV

Read more

Proactive New Strategy for Customer Returns

Yesterday, we highlighted some of the customer returns policies that most annoy shoppers. Now, we examine a proactive new strategy for customer returns.

 

No-Return Returns: Proactive New Strategy for

Read more

Online Customer Returns Are Still Too Hard

Over the years, we have written many times about customer returns issues. Since the start of the pandemic one year ago, the supply chain has faced a tough time. In

Read more