Recently, MIT SMR (Sloan Management Review) and Deloitte conducted their 2019 global executive survey. That is the topic today.
Also, look at these two complementary posts. Plan Ahead: …
Read more2019 Global Most Valuable Brands
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Trends BrandZ, infographic, Kantar, Most Valuable Global Brands, video, WPP 1
In short, as most firms know, brand image represents a powerful financial asset. Accordingly, brand recognition and brand loyalty may represent the difference between success and failure. For this …
2019 Global Fraud Report
All in all, fraud remains a big issue for both businesses and consumers. Both online and offline. Today, we examine a 2019 global fraud report regarding E-commerce.
To illustrate the …
Read moreFather’s Day 2019
Evans on Marketing Consumers and Their Behavior, Trends 2019, customer expectations, Father's Day, infographic
In the United States, we love to shop. And holiday shopping is HUGE. For example, during the fall 2018 holiday season, U.S. retail sales exceeded $1 trillion for the …
Universum 2019 Most Attractive Employers
Evans on Marketing Business Analytics and Marketing Information, Careers, Trends 2019 career survey, infographic, opportunity, planning, U.S. business students, Universum