In the United States, we love to shop. And holiday shopping is HUGE. For example, during the fall 2018 holiday season, U.S. retail sales exceeded $1 trillion for the first time. Today, we look at Father’s Day 2019.
But first …..
A Look at Father’s Day 2019
“In 1916, President Woodrow Wilson went to Spokane to speak in a Father’s Day celebration and wanted to make it official. However, but Congress resisted. It feared that it would just another commercialized holiday. The movement grew for years. But it only became popular national in 1924 under former President Calvin Coolidge. The holiday gained population during World War II. Due to most men leaving their families to fight in the war. In 1966, President Lyndon B. Johnson proclaimed the third Sunday of June to be Father’s Day. Six years later, the day was made a permanent national holiday when President Richard Nixon signed it into law in 1972”
In contrast, “Mother’s Day on the second Sunday in May was declared officially by the state of West Virginia in 1910. Then, the rest of the states followed quickly.”
As reported by eMarketer. For Father’s Day 2019, projected shopping amounts to $16 billion. In contrast, Mother’s Day projected spending amounts to $25 Billion. Which is 56% higher than Father’s Day.
Nonetheless, this year Father’s Day spending is the highest yet. Again, we look to eMarketer:
“Despite consumers’ willingness to spend more money on fathers this year, the most common items they planned to purchase was greeting cards (61.7%) surpassing other popular—and presumably more expensive—choices like special outings (46.8%), clothing (46%) and gift cards (43%). However, given that respondents picked multiple gift items, some fathers will probably receive a greeting card on top of a pricier purchase.”
How well do gift givers’ expected purchases match up with recipients? To see, check out this chart from Statista. How well do YOUR purchases line up with with what mom and dad want?