For many years, Universum has done annual surveys to get students’ take on employer attractiveness. To access the prior five yearly reports for U.S. business student rankings, click here. 2018. 2017. 2016. 2015. 2014. Today, we look at Universum 2019 most attractive employers.

According to U.S. Business Students: Universum 2019 Most Attractive Employers


“is a global leader in employer branding. Over the past 30 years, we have established ourselves in 50 markets globally. Further, our diverse work force exists in 20 different countries. Due to our breadth, our services include actionable research, strategic consulting, and data-driven communications. In addition, we provide social media solutions for talent branding, sourcing, and analytics. In sum, we are a trusted partner  to 1,700+ clients. These include many Fortune 500 firms. As well as global media partners that publish our rankings and trend reports. To gather data, we work with over 2,000 universities, alumni groups, and professional groups. As a result, we gather insights from students and professionals so as to advise employers about how to attract and retain talent that fits their culture and purpose. Annually, Universum surveys over 1,500,000 students and professionals worldwide.”

As a consulting company, Universum’s surveys provide information for potential employees. And they provide brand positioning feedback for employers.

Overall U.S. Methodology

In this chart, we show Universum’s U.S. methodology.

Universum 2019 Most Attractive Employers


Survey Results for U.S. Business Students

Firstly, we show the 100 most attractive employers according to U.S. business students.

Secondly, we present the top 10 U.S. business student career goals.


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