The Transformation of Logistics

Logistics is a key factor in determining a company’s success, since it impacts on delivery times, inventory levels, sales levels, and customer satisfaction. As a definition, logistics encompasses the activities concerned with efficiently delivering raw materials, parts, semi-finished items, and finished products to designated places, at designated times, and in proper condition. It may be […]

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Do YOU Understand the Multicultural Millennial?

As with other age-based groups, such as baby boomers, the diversity of millennials is often underappreciated. For example, U.S. baby boomers are all those born between 1946 and 1964. This group is certainly NOT homogeneous. The oldest baby boomers turn 71 this year, with most of them living in retirement as empty nesters. The youngest […]

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Ransomware Now a BIGGER Problem — What Can YOU Do?

We have written several times before about the devastating results caused by ransomware hacking (see, for example, 1, 2, 3). “Ransomware is malware. The hackers demand payment, often via Bitcoin or prepaid credit card, from victims in order to regain access to an infected device and the data stored on it.” [Ransomware: The Smart Person’s […]

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Ever Wondered What You Can Do with Google Analytics?

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You […]

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How TripAdvisor Works

We often look at online customer reviews when deciding on our travel plans. And many travelers are active users of TripAdvisor, which: “is the world’s largest travel site, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants, […]

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What Will You Buy for Mom This Year?

According to the National Retail Federation, as reported by Ana Serafin Smith, Mother’s Day 2017 is expected to generate record revenues for retailers: “Consumers say they will spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants, according to the National Retail […]

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Another Technological Innovation from Amazon

Not only is Amazon the leader in online retailing overall, it continues to develop innovative technology. Among its already popular innovations are the Kindle, Kindle Fire, TV Fire Stick, and Echo (Alexa). Due to its getting more heavily involved in apparel retailing, Amazon has just patented a unique new technology-driven, custom-clothing process. As Nick Wingfield […]

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Motivational Quotes to Get You Going

There are times when all of us need some inspiration to keep us motivated. Our favorite (as reflected in the blog subtitle is to “live life every day.” 🙂 What is YOUR  favorite  inspirational quote? For more inspiration, check out the 50 motivational quotes from Inc. (curated by Jeff Haden). Here is Inc.’s top ten: […]

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What Are Today’s Hot Jobs?

An important consideration for people planning their careers and doing job searches is the popularity of various occupations in terms of the number of employees to be hired in those occupations. As always, marketing-related careers rate highly. Recently, LinkedIn published an article on the most popular occupational categories listed at that Web site: “Getting a […]

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