Future of the Smartphone for E-commerce
“Smartphone retail M-commerce sales will reach $203.94 billion in 2019, making up 34% of all U.S. E-commerce sales. While desktop purchases still dominate — amounting to $331.85 billion in 2019 — they are growing at a rate of just 5.0%. This year, more than half of smartphone users will make at least one digital purchase from their device. And average annual spend per smartphone shopper will be $1,763.”
And between 2019 and 2022, sales via smartphones will more than double!!
“Younger shoppers are using mobile apps to shop at higher rates than older demographics. According to data provided to eMarketer by Bizrate Insights, 61% of US internet users ages 18 to 34 had used a mobile retail app to purchase a product or service in the past month.