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What Social Media Type Are You?

August 14, 2012 Evans on Marketing Online Marketing, Social and Digital Media, Trends CPP, Facebook, infographic, LinkedIn, MBTI, mobile media, Myers-Briggs, opportunity, planning, promotion, social media, Twitter

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves.

As CPP notes at its Web site…

Are Too Many Ad Clicks on Facebook from Bots?

August 9, 2012 Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media ad click, advertising, bot, cost, customer expectations, Facebook, promotion 1

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks …

The Weak Financial Performance of Social Media: No Surprise

July 28, 2012 Evans on Marketing Business Analytics and Marketing Information, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, Facebook, retailer, social media, stock price 3

On May 18, I wrote: “How can a company with SALES of $3.7 billion in 2011 and projected annual sales of less than $20 billion as of 2016 be valued …

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