Shortly before COVID-19 arrived, we discussed the growth of BPOS — buy product online, pick-up in store. [Also, known as click and collect.] Since then, BOPUS’ rise has …
How to Handle Tough Interview Questions About Yourself
Over the years, we have written on job interviews over 100 times. Nonetheless, there’s more advice to give. For example, how to handle tough interview questions about yourself. Many …
NFTs Are Soaring Higher and Higher
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing experiential marketing, NFTs, non-fungible tokens, opportunity, planning, video, Wall Street Journal
It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS blossomed in the …
Assessing Super Bowl LVI Ads – Quantitatively
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing advertising, CHEQ, experiential marketing, iSpot, quantitative, Super Bowl LVI ads, USA Today Ad Meter, Wall Street Journal, YouTube
Yesterday, we examined a variety of qualitative evaluations of this year’s Super Bowl advertising. Opinions diverge by reviewer. Now, we’re assessing Super Bowl LVI ads – quantitatively. The two …
The NFL Nails TV Ratings for 2021-2022
In March 2021, we wrote about the NFL’s enormous future media rights deals. Despite the declining audience in 2020, the NFL secured a massive rise in fees. Now, we …