Global Forecast About the Future of BOPUS

 
Shortly before COVID-19 arrived, we discussed the growth of BPOS — buy product online, pick-up in store. [Also, known as click and collect.] Since then, BOPUS’ rise has

Read more

How to Handle Tough Interview Questions About Yourself

 
Over the years, we have written on job interviews over 100 times. Nonetheless, there’s more advice to give. For example, how to handle tough interview questions about yourself. Many

Read more

NFTs Are Soaring Higher and Higher

 
It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS blossomed in the

Read more

Assessing Super Bowl LVI Ads – Quantitatively

 
Yesterday, we examined a variety of qualitative evaluations of this year’s Super Bowl advertising. Opinions diverge by reviewer. Now, we’re assessing Super Bowl LVI ads – quantitatively. The two

Read more

The NFL Nails TV Ratings for 2021-2022

 
In March 2021, we wrote about the NFL’s enormous future media rights deals. Despite the declining audience in 2020, the NFL secured a massive rise in fees. Now, we

Read more