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Twitter, the Startup That Wouldn’t Die
Evans on Marketing Online Marketing, Product Management, Social and Digital Media opportunity, social media, trends, Twitter
Gen Y Speeds Up Luxury Goods Spending
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Pricing, Product Management Generation Y, luxury, market segment, online shopping
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According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. …
Read moreNike’s New Marketing Mojo
Evans on Marketing Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing Nike, Nike Digital Sport, opportunity, Web
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As Fortune’sScott Cendrowski reports, Nike Digital Sport, launched in 2010, “is not just about creating must-have sports gadgets. Getting so close to its …
Read moreApple’s Chief Executive Tim Cook Wants to Make Its Mac More Like an iPhone.
Evans on Marketing Global Marketing, Online Marketing, Product Management, Social and Digital Media Apple, planning, success, technology, Tim Cook 1
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The Wall Street Journal’s Jessica E. Vascellaro discusses Apple’s interest in expanding the use of Mac computers: “Named ‘Mountain Lion,’ the new …
Read moreBest Second Act Reinvention 2011: E-Book Author John Locke
Evans on Marketing Careers, Online Marketing, Product Management e-book, entrepreneur, John Locke novel, success 1
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“Every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world,” Locke boasts in …
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