As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots …
Macy’s Social Media Superstars
Evans on Marketing Distribution, Social and Digital Media customer experience, Macy's, Macy's Style Crew, social media 1
Obviously, social media greatly affect firms. And Macy’s social media superstars represent a key way to connect with customers.
“As social platforms have grown in popularity, so …
Read moreFourth of July Fascinating Facts
As we posted last year, the Fourth of July holiday remains a big deal. Below are two infographics on Fourth of July fascinating facts.
What will YOU do this …
Read moreMobile Marketing Facts
As we have noted multiple times, mobile marketing is booming. See, for example, these posts. Mobile Ads Keep on Booming in 2018. Mobile Drives E-Commerce Globally. Mobile Ads …
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