As we have written before: “Influencer marketing is a BIG deal. With it, we target well-known individuals. And their effect on the purchase decision is high for some consumers
Purpose-Driven Brands’ Marketing Lessons
As we posted a while back: “Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing …
Read moreGlassdoor’s 2018 Best U.S. Employers
Evans on Marketing Careers, Marketing Communications, Social and Digital Media, Trends 2018, best places to work, employer rankings, glassdoor, Universum 36
Looking for a new job or career? Glassdoor provides a lot of good information. And that includes Glassdoor’s 2018 best U.S. employers listings. Also, Glassdoor separates the listings by company …
Read moreSuccess Switching Careers Post-30 Years Old
Evans on Marketing Careers Anna Mary Robertson Moses, careers after 30, Colonel Sanders, Jeff Bezos, Julia Child, Vera Wang 29
Unhappy in your current job? Bored at work? Interested in a different career path? Looking to be entrepreneur? If you answer yes to any of these questions, you are alone. …
Read moreBig Data Challenge: Measuring Marketing ROI
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Trends big data, business model, data analytics, marketing ROI, tips 16
As we know, big data is a big deal. And it’s challenging too. Hence, we turn to a big data challenge: measuring marketing ROI.
If you have followed Evans on …
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